Mere-Exposure Effect

How the mere exposure effect influences your life.

The mere-exposure effect is a tendency to prefer the more familiar to you over something new and unknown.

The more often you see something, the more positively you perceive it. At the same time, the first contact with something new must make either a neutral or a positive impression on you. These can be the people you meet every day, the music you listen to, or well-known brands whose numerous advertisements are profoundly imprinted in your subconscious.

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